"I create clarity and momentum where leadership, pressure and complexity collide."
KRISTIAN HORNS
Coaching. Consulting. Insights
20+ years in FMCG, Retail & Transformation.
Distinct disciplines. One unified purpose
clear direction, effective action, real results.
How I Work
My work is about about creating the conditions for good decisions.
I work as a partner, sparring counterpart and facilitator for leaders and organizations facing complexity, pressure and change.
I create trusted spaces where:
- thoughts can be expressed before they are fully formed
- tensions can be addressed without escalation
- decisions can mature without urgency dominating clarity
I strengthen Leadership — by bringing calm, structure and perspective into moments that matter.
Whether in coaching, consulting or insight work, my role remains the same:
to reduce friction, align perspectives and restore flow — between people, decisions and direction.
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What is truly needed now to move forward with clarity and confidence?
Three disciplines. One role.
Whether coaching leaders, consulting organizations or working with insights —
I always focus on the same core question.
Coaching & Transformation
I help Management and Leaders think clearer and decide better.
Through structured coaching and decision-sparring, I bring calm, focus and momentum into demanding roles — so you lead with confidence and communicate with clarity.
This work is about helping Leaders think clearly under real-world conditions.
Sales Excellence Consulting
I help FMCG and retail organizations adapt faster than the market.
By restructuring sales models, simplifying processes and sharpening category & POS strategies, I turn complexity into commercial clarity — improving ROI, speed and execution
I deliver concepts that matter. Working where strategy, sales, people and execution must connect.
Insights to Action
I help organisations uncover the real drivers of shopper behaviour through question-led design, targeted research and synthesis. The result isn’t “more data”, but direction: priorities, category logic, POS implications and decisions your team can implement tomorrow.
My focus is not on producing more data, but on making existing and new insights usable for real decisions.
1-Day Workshops & Seminars
A fast, powerful way to start — or unblock.
Ideal for leadership teams, offsites, innovation phases or critical moments.
Programs include:
• The Work (thought-release for conflict & stress)
• Resilience & Inner Stability under pressure
• The Inner Team — resolve decision conflict
• GROW Strategy Sprint — from goal → plan → action
• Custom team or leadership themes
📍 Punta del Este / Montevideo / On-site at companies
⏱ 1 day intensive
💡 Small groups for real conversation & impact
Join the waitlist & get early access to upcoming sessions.
When Recovelo makes a difference
Recovelo is most valuable when decisions feel heavy,
when complexity creates friction,
or when leadership starts reacting instead of shaping.
This is where reflection becomes a strategic asset –
and clarity turns into momentum.
Not through answers.
Through the right space, questions and dialogue.
"Good decisions begin when we slow down enough to see what truly matters.“