"I help leaders and companies make difficult decisions easier —
with clarity, structure and movement."
KRISTIAN HORNS
Coaching. Consulting. Insights
20+ years in FMCG, Retail & Transformation.
Distinct disciplines. One unified purpose
clear direction, effective action, real results.
What makes me different
Not a coach or a consultant.
Both — in one experienced partner.
Business logic + human dynamics + shopper understanding.
From steering category strategy and trade marketing to leading sales organizations and guiding structural transformations. I know what works — and what tends to break.
A blended approach
Not just consulting, not just coaching — a hybrid. I combine business logic, psychological sensitivity and market experience to help you make the right decisions, with clarity and confidence.
Focus on outcomes
Every engagement delivers actionable results: clearer decisions, sharper strategies, measurable impact.
Clearer decisions, sharper strategies, measurable impact. t, faster.
.
Clarity to lead. Structure to grow. Insight to act.
Coaching & Transformation
I help Management and Leaders think clearer and decide better.
Through structured coaching and decision-sparring, I bring calm, focus and momentum into demanding roles — so you lead with confidence and communicate with clarity.
Sales Excellence Consulting
I help FMCG and retail organizations adapt faster than the market.
By restructuring sales models, simplifying processes and sharpening category & POS strategies, I turn complexity into commercial clarity — improving ROI, speed and execution
Insights to Action
I help organisations uncover the real drivers of shopper behaviour through question-led design, targeted research and synthesis. The result isn’t “more data”, but direction: priorities, category logic, POS implications and decisions your team can implement tomorrow.
1-Day Workshops & Seminars
A fast, powerful way to start — or unblock.
Ideal for leadership teams, offsites, innovation phases or critical moments.
Programs include:
• The Work (thought-release for conflict & stress)
• Resilience & Inner Stability under pressure
• The Inner Team — resolve decision conflict
• GROW Strategy Sprint — from goal → plan → action
• Custom team or leadership themes
📍 Punta del Este / Montevideo / On-site at companies
⏱ 1 day intensive
💡 Small groups for real conversation & impact
Join the waitlist & get early access to upcoming sessions.
Why Recovelo
Because leading and transforming is hard —
and doing it alone is even harder.
With Recovelo you get someone who:
• listens deeply & challenges constructively
• bridges business logic and psychology
• recognises patterns fast
• reduces noise
• enables movement
The moment clients describe most often:
„Now I see the path again.“